Campaign Name: Axe Body Spray x ShopRite XtraSavings

Campaign Overview:
We’re excited to collaborate with you to promote the dynamic partnership between Axe Body Spray and ShopRite’s XtraSavings program. This campaign aims to drive awareness of Axe Body Spray’s bold, fresh fragrances while highlighting the incredible savings and value that ShopRite’s XtraSavings offers to shoppers. We want to inspire consumers to experience the confidence boost that comes from Axe, while making it easier for them to save on their essential shopping needs.

Campaign Goals:

1. Raise Brand Awareness: Amplify Axe Body Spray’s presence among ShopRite shoppers by showcasing its signature scents and how they fit into an everyday routine.

2. Promote XtraSavings: Encourage consumers to take advantage of ShopRite’s XtraSavings program to get the best deals on Axe Body Spray and other essentials.

3. Drive Engagement: Foster a conversation around how Axe Body Spray helps customers feel confident and fresh all day, paired with the convenience of shopping at ShopRite with XtraSavings.

Tone & Message:

• Fresh & Confident: Showcase how Axe Body Spray helps men feel fresh, confident, and ready to take on the day.

• Savvy & Smart Shopper: Highlight the value proposition of ShopRite XtraSavings, emphasizing how customers can save while getting the products they need.

• Lifestyle-Oriented: Position both Axe and ShopRite as brands that understand the needs of young, active consumers who want to look good, smell great, and save money in the process.

Key Content Ideas:

• Product Showcase: A visual or video showing Axe Body Spray in real-life situations where confidence matters—before a date, heading out with friends, or after a workout—highlighting how fresh and long-lasting the scent is.

• ShopRite XtraSavings Reveal: Share a shopping haul or experience at ShopRite where you use the XtraSavings app to snag discounts on Axe and other personal care items.

• Call to Action: Encourage followers to check out Axe Body Spray at their local ShopRite and explore the XtraSavings deals to get more for their money.

Hashtags & Tagging:

• #AxeXtraSavings

• #AxeConfidence

• #ShopRiteSavings

• #SmellFreshSaveBig

Influencer Expectations:

• Authentic Content: We want to see how Axe Body Spray fits naturally into your daily life and routines.

• Engagement: Share your personal experiences with Axe and ShopRite XtraSavings, engaging your followers with relatable, fun, and value-driven content.

• Creativity: Feel free to showcase the product and promotion in ways that feel natural and resonate with your audience’s interests.