About the Campaign:

Join the smart shopping revolution with Checkers’ Xtra Savings Card—the ultimate way to unlock exclusive discounts and enjoy personalized deals. The card is all about helping shoppers save more on everyday essentials while still enjoying quality. Whether you're buying in bulk, picking up your weekly groceries, or treating yourself, the Xtra Savings Card gives you instant savings at checkout. It's time to make your money go further!

Campaign Goals:

1. Maximize Savings: Highlight the powerful savings that the Xtra Savings Card offers on essential and lifestyle products.

2. Simplify Shopping: Showcase how easy it is to sign up and start using the Xtra Savings Card to get discounts every time you shop at Checkers.

3. Community Engagement: Encourage followers to share their savings and shopping experiences, creating buzz around the benefits of the card.

Tone & Messaging:

• Smart Shopper: Make it clear that the Xtra Savings Card is the go-to choice for savvy shoppers who want to make the most of their grocery runs.

• Affordable & Accessible: Convey how the card makes saving money simple and easy for anyone, from busy families to savvy professionals.

• Everyday Value: Show how the Xtra Savings Card fits seamlessly into a regular shopping routine, ensuring savings on a wide range of products.

Content Ideas:

• Shopping with Xtra Savings: Share a story or a reel of your shopping experience at Checkers, showing how the card adds value and unlocks great deals.

• Discounts in Action: Post about specific products or categories where the card offers massive discounts—e.g., fresh produce, pantry staples, or health essentials.

• Compare Savings: Create a side-by-side comparison of a shopping trip with and without the Xtra Savings Card, showing followers just how much they could save.

Hashtags to Use:

• #XtraSavings

• #SmartShoppingWithCheckers

• #SaveBigShopSmart

• #CheckersXtraSavings

What We Expect from Influencers:

• Authenticity: Share your real, unfiltered shopping experience using the Xtra Savings Card. Show your followers how much you’re saving!

• Engage & Encourage: Interact with your followers by asking them how they save on groceries and what products they love at Checkers.

• Fun, Fresh Content: Get creative with your posts! Whether it’s through videos, infographics, or interactive stories—make your content pop!